Company description:
|
This startup focuses on the manufacture, sales, distribution and promotion of home air quality measuring devices. Commencing October 2021, Production initiation February 2022, evaluation and ‘stop-go’ decision March/April 2022. Company Purpose:
The Home Air Quality measuring device enables people to understand and be knowledgeable of the immediate surrounding air quality in a visual and pleasant format. ‘Forewarned is forearmed’ allowing people to address their health environment. Besides addressing physical health, the HAQ unit also assists in mental health; prominent visual display and health subject stimulating discussion and human interaction. |
Business Model:
| Revenue and profit to be generated through manufacture and sales – both to distributors and direct. |
Customer type / profile:
| Main consumer households (200 M+ TAM Europe) through B-B (Retail, Brick & Mortar), B-C (web, e-commerce platforms), B-C (own web sales). |
Preferable investor type:
Angel investor; Venture Capitalist
USP’s:
| Unique Product: “Geek to Chique” – makes what is invisible in the air, visible through the display of coloured light-each distinct for CO2, Humidity, TVOC gasses, PM Particulate Matter, with red intensity signifying degree of polution. Health and air quality are today principal topics – logical extension is to the home/enclosed environment, where we on average spend over 90% of our time. |
Capital amount needed:
| Approx. €600.000,- |
Investment need:
– Hardware, engineering, assembly 46%
– Packaging, fulfillment, distribution 7%
– Salaries 33%
– Business expenses 14%
Sector:
Health; Consumer goods; Electronics
Phase:
Seed
Number of founders:
2
Current number of employees:
1-5
Monthly turnover (current):
| €0,- |
Turnover (forecast) next 12 months:
| €6.300.000,- |
Turnover (forecast) months 13 – 24:
€60.000.000,-
Current monthly expenses:
€15.000,-
Committed funding:
|
The founders invested to date: – 2 Founders 10 months (38 hour work week) work & effort at €85,- hr. total €258.400,- – CTO work & effort €10.000,- – Travel & entertainment €4.500,- – Raw material, assembly prototypes €6.400,- |
